Associates

Estate & Business Planning Group
305 Douglas Avenue
Altamonte Springs, Florida 32714
Phone: 407.389.1122
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Tony Perrone, CLU
President
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Tony is the President of the Estate and Business Planning Group Originally from Detroit, Michigan; Tony made his way to Orlando after graduating with a Bachelor of Science Degree in Business Management from Brewton-Parker College in Georgia where he received a four-year scholarship to play baseball. Tony has lived in Florida for almost 40 years and enjoys the Central Florida lifestyle. He has given lectures throughout the state of Florida on various topics such as: Estate Planning, IRA Distribution Techniques, Long-Term Care Planning, Ways to Avoid Probate, Business Succession Planning, and Advanced Investment Principles. Tony is the host of the AM radio talk show "Now You Know" on AM 580 WDBO Sundays at 9:00am. He works in the retirement and business markets by utilizing cutting-edge solutions to assist clients. Tony resides in the Wekiva Springs area with his wife, Dawn, and sons, Tony & Nicholas.
Licensed in Florida:
Life, Health and Annuities
Securities Registrations:
General Securities Principal - Series 24
Investment Company and Variable Contracts Products Representative - Series 6
General Securities Representative - Series 7
Investment Advisor Representative - Series 66
Municipal Fund Securities Limited Principal- Series 51

Jeffrey A. Green
Senior Vice President
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Jeff is a native born Floridian from the beaches of Miami. Jeff has seen Florida blossom into a retirement haven for many individuals, as well as business professionals. Among these retirees, lies a common interest in preserving family wealth for remaining heirs or charitable organizations. After graduating from Florida State University with a degree in Finance, Jeff decided to concentrate on estate planning and retirement strategies here in Central Florida. As part of his practice, he has dedicated himself to helping individuals find creative solutions for managing and preserving their assets. Having a close relationship with his family has enabled him to understand the importance of conserving a lifetime of hard work. Focusing on tax strategies for qualified plans, lump-sum distributions, and deferred compensation for firefighters, police officers, and state employees, Jeff has participated in numerous sponsored speaking engagements throughout the state of Florida. Among the topics he has instructed include DROP, IRA Distribution Techniques, Lump-Sum Distributions, Estate Conservation, Long-Term Care Planning, Business Succession Planning, and Charitable Giving. Married to his college sweetheart Tracy, they have two children, Natalie and David.
Licensed in Florida:
Life, Health and Annuities
Securities Registrations:
Investment Company and Variable Contracts Products Representative- Series 6
Investment Advisor Representative- Series 66

R. Jeffrey Heard
Vice President
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Jeff Heard is a third generation native Floridian. Most of Jeff's close-knit family resides here in Central Florida. For 10 years Jeff personally owned a successful business as a nurseryman, landscape designer, state contractor, and a state licensed irrigation contractor. He sold his corporation which employed over 25 employees. Since that time, Jeff has dedicated himself to helping other business owners, young families, and retirees achieve financial success. Being a former business owner gives Jeff a deeper understanding of the daily challenges of business ownership. Jeff has instructed a number of workshops on Estate Planning, Investments and Tax Strategies, Long Term Care Planning, and Business Continuation. He enjoys helping others reach their financial goals and watching his clients grow over the years. Jeff has been married for over 20 years to his high school sweetheart, Kimberly. They have three active boys Seth, Ethan and Shane.
Licensed in Florida:
Life, Health and Annuities
Securities Registrations:
Investment Company and Variable Contracts Products Representative - Series 6
Investment Advisor Representative - Series 65

Christopher L. Burns, CFP®, ChFC
Chris, originally from Winter Haven FL., received his Bachelor of Science degree in Finance from the University of Florida. Chris works with individuals to help them achieve their financial goals by customizing each financial plan to match his clients unique needs. He also concentrates his effforts in the small business market, assisting business owners with their company and personal retirement plans. Some of them include 401(k)’s SEP & SIMPLE IRA’s, and defined benefit plans among others. Chris has also participated in various speaking engagements in the central Florida area for the pre-retiree and retiree markets, and for participants in the Florida Retirement System.
Licensed in Florida:
Life, Health and Annuities
Securities Registrations:
Investment Company and Variable Contracts Products Representative - Series 6
General Securities Representative - Series 7
Blue Sky Laws- Series 63
Investment Advisor Representative - Series 65
Professional Designations
CERTIFIED FINANCIAL PLANNER™
Chartered Financial Consultant-ChFC®
Organizations
Central Florida Estate Planning Council
Advanced Practice Network (APN)
University of Florida Alumni Association Member
Alpha Tau Omega Fraternity Alumni
*Alpha Omega Chapter

Experience
Tony S. Keena is a Partner of the Estate & Business Planning Group located here in the Orlando area. Originally coming to Orlando with the US Navy, Tony returned to Orlando after completing his degree in Finance at the University of Wisconsin-Whitewater. Tony has given hundreds of workshops on Financial and Retirement Planning/Asset Management over his almost twelve years of experience as a Financial Advisor.
Areas of Practice
Wealth Management
Trust Management
Retirement Planning
Estate Planning
Charitable Gifting
Professional Licenses
Series 6-Investment Company and Variable Products Representative
Series 7- General Securities Representative
Series 63- Blue Sky Laws
Series 65- Investment Advisor Representative
Insurance & Annuity
Organizations
Florida Citrus Sports
Rotary International
SHRM
Society of Senior Market Professionals
Orlando Health Foundation Gift & Estate Planning Advisory Counsel
Destiny Foundation of Central Florida
Million Dollar Round Table (MDRT)
National Ethics Bureau

Jim Greene is a Florida Native and is originally from Daytona Beach. Since moving to the Orlando area in 1992 he has focused his practice in the area of Estate and Retirement Planning for Seniors. While working with retirees and pre-retirees for over 15 years, he has had the opportunity see first-hand how many of them were “ill prepared” for their golden years. Jim has participated in numerous speaking engagements on topics including Ways to Avoid Probate, Estate Conservation for Seniors, Long Term Care Planning, and Eliminating Taxation on Social Security. He often co-hosts the AM radio talk show “Now You Know” on AM 580 WDBO Sundays at 9:00 am. With uncompromising standards of integrity, honesty and service, Jim gives his clients the confidence of knowing their needs will be handled professionally and ethically. Because of his integrity and dedication, clients return with new business and refer their friends and family to him. Jim has been married to his wonderful wife Jackie for 13 years and is the proud father of two young girls named Maya and Hannah.
Licensed in Florida:
Life, Health and Annuities
Securities Registrations:
General Securities Representative - Series 7
Board Member Kiwanis Club of Central Orlando
The information provided herin is for general reference purposes only. It is not approved or endorsed by the Florida Retirement System. Please consult a qualifed professional to discuss your specific situation.
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